Certified Digital Marketer (C|DM) Course Overview

The Certified Digital Marketer (C|DM) course is designed to provide learners with an understanding of the skills, tools and techniques needed to become a successful digital marketer. This course covers topics such as search engine optimization, content marketing, email marketing, social media marketing, analytics and more.
Throughout the program, learners will develop the ability to develop effective marketing plans that successfully drive traffic to websites and convert users into customers. They will also have the opportunity to build websites and create ads for social media platforms such as Facebook, Twitter and Instagram.
The C|DM course is suitable for both beginners and experienced entrepreneurs, as well as individuals looking to break into the field of digital marketing. It is ideal for ambitious students, self-starters, corporate professionals and anyone looking to enhance their skills and knowledge in the field of digital marketing.

Course Prerequisites

Target Audience

The Certified Digital Marketer (C|DM) program is ideally suited for those individuals looking to sharpen their digital marketing skills for either personal or professional development
C|DM provides an ideal platform for marketing professionals, including those engaged in digital media, communications, product management, strategy, and business development
The courses & certifications can also appeal to those individuals looking to learn more in the area of digital marketing, such as entrepreneurs, start-ups and small business people, freelancers, students, and anyone with an interest in marketing and technology
The program is suited to a broad range of skill levels, from beginner to advanced
It can also be used as a refresher course to those with some existing digital marketing knowledge
The coursework is presented via online lectures, PDFs & PowerPoints, online self-tests, and practical projects to allow for hands-on learning
By becoming C|DM certified, individuals can bolster their credentials and marketability by verifying and validating their digital marketing skills, as well as demonstrate their commitment to the field of digital marketing

Learning Objectives of Certified Digital Marketer (C|DM)

1. Learn how to create and enhance a digital marketing plan with effective strategies, tactics, and execution.
2. Understand digital channels and the use of analytics to effectively measure the performance of campaigns.
3. Develop and execute targeted digital campaigns to engage and convert prospects into customers.
4. Use digital strategies including search engine optimization (SEO), content marketing, email marketing, and social media marketing.
5. Receive an in-depth education on digital marketing best practices and ethical standards.
6. Develop an understanding of legal and regulatory barriers that are applicable in the digital environment.
7. Learn how to use paid advertising such as Google Adwords, display advertising, and retargeting.
8. Understand mobile marketing, how to measure its effectiveness, and tips for optimization.
9. Keep up with the ever-evolving digital marketing landscape and stay up to date on industry trends and changes.